Mindset of a Champion

Developing the High-Performance Entrepreneur Within You

By Cedrick LaFleur, Nicole Rankine, PhD, Angela Hooper-Menifield, MPA, SPHR, SHRM-SCP

About the book

Mindset of a Champion: Developing the High-Performance Entrepreneur Within You is an empowering guide designed to help aspiring entrepreneurs cultivate a winning mindset for navigating the challenges of entrepreneurship. Across ten thoughtfully crafted chapters, the book explores marketing, branding, the fundamentals of starting a business, resilience, and the growth-oriented perspective required to transform obstacles into opportunities and pursue high performance.

Meet the authors

Cedrick LaFleur
Cedrick LaFleur is a business strategist, leadership developer, and co-founder of the Business Excellence & Impact (BE&I) Group. Known for his dynamic approach to personal development and business strategy, Cedrick focuses on cultivating the mindset leaders and entrepreneurs need to overcome challenges, create meaningful results, and achieve sustainable success. His work emphasizes developing best-in-class leaders who lead with clarity, confidence, and purpose.
Nicole Rankine, PhD
Dr. Nicole Rankine is a business strategist, personal-development expert, and co-founder of the Business Excellence & Impact (BE&I) Group. She brings academic expertise, professional experience, and practical insight to her work in goal-setting, intentional growth, and entrepreneurial development. Dr. Rankine helps individuals and organizations understand how a growth mindset, purposeful action, and clear goals contribute to lasting success.
Angela Hooper-Menifield, MPA, SPHR, SHRM-SCP
Angela Hooper-Menifield, MPA, SPHR, SHRM-SCP, is a leadership strategist, author, publisher, international keynote speaker, and Chief Equipping Officer of Menifield & Associates, LLC. A former federal senior leader with over 35 years of impact, she writes and curates work that helps leaders navigate consequential moments with clarity, courage, and practical action. She is a two-time Amazon best-selling author and the founder and publisher of RITE™ Words Publishing.

How to order

This edition is ordered and fulfilled through TrueVine Publishing. Pricing, formats, and availability are shown on the TrueVine Publishing order page.

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Success Stories

Mindset of a Champion brings together real-world perspectives and experiences that illustrate what it takes to grow, lead, and perform at a high level. Through authentic stories and lived insights, readers see how mindset shapes outcomes—and how intentional thinking fuels success.

Tips & Tools

This book goes beyond inspiration by offering practical insights and strategies entrepreneurs can apply. From navigating challenges to strengthening confidence and clarity, Mindset of a Champion equips readers with tools to move forward with purpose and resilience.

Innovation & Growth

Designed for today's evolving entrepreneurial landscape, Mindset of a Champion encourages readers to think differently, embrace growth, and turn obstacles into opportunity. It challenges conventional thinking and invites a forward-focused, high-performance mindset.

About the BE&I Group

Founded in 2020 by Cedrick LaFleur, Dr. Nicole Rankine, and Angela Hooper-Menifield, the Business Excellence & Impact (BE&I) Group is a collaborative leadership and entrepreneurship ecosystem created to help coaches, consultants, entrepreneurs, and leaders start, grow, and scale with greater clarity and intention. Since its founding, the BE&I Group has facilitated 12 cohorts of boot camps, masterclasses, and intensive learning experiences. Its work combines mindset, execution, accountability, and practical business strategy to help participants move from ideas to sustainable action. Mindset of a Champion is a natural extension of that work. The book brings together practical insight, lived experience, and the mindset disciplines that have shaped years of collaboration, leadership development, and hands-on training.

Bulk Orders & Special Pricing

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